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Segmented Emails Lift Open Rates by 30%, Clicks by 50%

An infographic produced by Monetate reminds marketers of the power of email segmentation, pointing out that segmented messages enjoy a 30% higher open rate as well as 50% more clicks. Segmenting need not be the product of big data integrations, with simple segmentation such as by technographics and geography still proving to be effective. 

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