Around the Net
SalesForce's Social Media Marketing Play
- Enterprise Apps Today, Wednesday, December 5, 2012 5:14 PM
SalesForce's acquisition and integration of social media applications into its Marketing Cloud is not hard to understand, as the tools to automate social media marketing are set to explode in the near future. But success of the application is far from assured, as it lacks the functionality of a full marketing suite and competes against offerings from Oracle, IBM and SAP.
