Holland America Launches 'Sail & Save'
Holland America Line is offering savings for consumers and sales support for travel sellers during its “Sail & Save” sale on select cruises.
The sale begins Dec. 10 and features savings on multiple cruises and destinations.
To get ready for the 2013 sailing season, travel sellers booking a Holland America Line cruise can offer their clients savings of up to 50% off select cruise fares and free or reduced third and fourth fares on select voyages, as well as a free hotel stay on select Canada/New England and Alaska cruises and CruiseTour departures.
Marketing support includes direct mail and email to consumers, as well as an array of online travel seller promotional and sales tools that are available in the Travel Agent Headquarters portal accessed via hollandamerica.com. These include customizable "Build Your Own" emails, personalized PDF flyers and Web banner ads.
The promotion also is being supported on Twitter, Facebook and the Holland America Blog. Consumers can access all social media outlets via the Online Communities quick link on the company's home page.
"Our goal is to always make sure that our travel partners have the best tools available to promote Holland America Line to their clients," said Richard Meadows, executive vice president, marketing, sales and guest programs, in a release. "We encourage all of our travel partners to take advantage of this popular annual promotional to jump start their 2013 bookings."
Cruise destinations featured in the Sail & Save sale include Alaska cruises and CruiseTours, Asia, Australia/New Zealand, Canada/New England, the Caribbean, Europe, Grand Voyages, Hawaii/Tahiti, Mexico, Panama Canal and South America itineraries.