Service Improves As Banks Take To Twitter

Red Rocket Media , Thursday, December 6, 2012 3:15 PM
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As more high-street banks turn to social media to help with customer queries, the perceived quality level of customer service among these institutions has increased. That’s according to a study by Virgin Media Business, cited by freshbusinessthinking.com, which found around two-thirds of UK high street banks are responding to customer queries within an hour thanks to micro-blogging service Twitter.

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