Correction: TRUSTe Doesn't Use Device Fingerprinting
The story "Millennial Media Taps TRUSTe To Power Targeting
Opt-Outs," that ran in Dec. 7 in Online Media Daily wrongly characterized TRUSTe's technology as "device fingerprinting." TRUSTe does not use device fingerprinting technology to recognize
users who opt out of online behavioral targeting.