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ReTargeter Targets Display Ads by Email Address

ReTargeter has launched with a retargeting offering that allows brands to serve display ads targeted to users based on email addresses in the advertisers' database. Similar in function to Facebook's recently launched Custom Audiences, ReTargeter reaches audiences on many different sites across the web, currently with a 30% - 40% match rate. A study found that consumers reached through ReTargeter converted four times more often as a control group that was not retargeted.

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