Dunkin’ Donuts is running two simultaneous Facebook promotions around the holidays.
In a “Top of the WorlDD” contest, Dunkin’ is encouraging fans to submit photos or videos with happy New Year messages for their friends and families, through a tab on the brand’s Facebook page.
The grand-prize winning video and photo entrants will each receive two round-trip JetBlue tickets, and their entries will be featured on Dunkin’s electronic billboard in New York’s Times Square on New Year’s Eve and into New Year’s Day.
In addition, 10 first prize photo and 10 first prize video submission winners will each receive a $50 Dunkin’ Donuts Card.
In the second, “Dunkin’ K-Cup Packs K-ountDDown” sweeps, Facebook fans can play once per day for the chance to win a prize pack that includes a Keurig K-Cup brewer, a six-month supply of Dunkin’ K-Cup packs and a $20 Dunkin’ card.
The sweeps also offers a grand prize of $2,500 to be used toward the winner’s mortgage or rent during 2013.