Grab some good movie ideas for email marketing.
Email Insider Summit is located just a stone's throw from Sundance Film Festival in Park City. And in that regard David Atlas, senior vp of marketing for StrongMail, suggests looking at the big picture.
Create movie-like trailers for your emails. Work up a preview of your emails to come. "It creates a sense of expectation and engagement," says Atlas.
Wayne Friedman is West Coast Editor of MediaPost.