Email promo: Look at the Really Big Picture

Grab some good movie ideas for email marketing.

Email Insider Summit is located just a stone's throw from Sundance Film Festival in Park City. And in that regard David Atlas, senior vp of marketing for StrongMail, suggests looking at the big picture.

Create movie-like trailers for your emails. Work up a preview of your emails to come. "It creates a sense of expectation and engagement," says Atlas.

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