J.C. Penney Back To The Future With Promotions

Forbes, Tuesday, December 11, 2012 8 AM
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After vowing to stop gimmicky promotions, J.C. Penney CEO Ron Johnson seems to be backing off. There was a  $10 coupon "gift" and now the J.C. Penney’s Friends and Family Event, a three-day promotion with a 20% discount. These efforts seem to undercut the everyday-low-price mantra espoused by Johnson for the struggling retailer. 

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