News Brief

MEC Taps Mindshare's Baker, Brady To Service Colgate

GroupM’s MEC unit has hired two executives to work on Red Fuse Communications, an integrated WPP unit created to service the holding company’s Colgate account worldwide. John Baker joins MEC as managing partner-regional media director for Latin America and Jill Brady joins as media and engagement planning director for North America. Both come from MEC sister shop Mindshare, where Baker was executive director-cient lead on the Sprint account, and Brady was managing partner and managing director on the LG and Audible.com accounts.