Nice retort from Acxiom's David Baker at the MediaPost Email Insider Summit. As Palms Casino Resort marketer Erin Levzow spoke about targeting emails, she said for Valentine's Day she'll send different ones to divorced single men and divorced single women and single men and married men and married women.
"If your married ask yourself if your wife makes that final travel decision," Levzow said.
Baker: "Not to Vegas"
Interesting information for travelers Levzow released. The Palms was rated as the number-two place to have an affair behind the Wynn in Sin City. "That's data that we have now," Levzow said.
Whoa, what are the potential applications there?