TurboTax Shazams TV Spots

by , Dec 12, 2012, 11:00 AM
  • Comment
  • Recommend
Subscribe to Show Daily

Tags

TurboTax marketing executive Elizabeth Berger says at the MediaPost Elizabeth Berger that the company turned to Shazam as a way to employ interactive advertising with TV spots. By tagging a Shazam-enabled spot with a mobile device, viewers could get more information about the brand.

"It drove deeper engagement," she said.

 

 

Be the first to comment on "TurboTax Shazams TV Spots"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Show Daily Articles

» Show Daily Archives