TurboTax Shazams TV Spots

TurboTax marketing executive Elizabeth Berger says at the MediaPost Elizabeth Berger that the company turned to Shazam as a way to employ interactive advertising with TV spots. By tagging a Shazam-enabled spot with a mobile device, viewers could get more information about the brand.

"It drove deeper engagement," she said.



Tags: email
Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.