TurboTax Shazams TV Spots

by , Dec 12, 2012, 11:00 AM
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TurboTax marketing executive Elizabeth Berger says at the MediaPost Elizabeth Berger that the company turned to Shazam as a way to employ interactive advertising with TV spots. By tagging a Shazam-enabled spot with a mobile device, viewers could get more information about the brand.

"It drove deeper engagement," she said.



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