Katz Launches "Ad Sales Ops" Unit For Television Stations
Taking a page out of the online ad sales industry, and signaling that TV advertising sales processing may be growing equally as complicated, Katz Television Group today announced the formation of a new "Ad Sales Operations" unit. Led by industry vet Michael Lawless, who serves as vice president-director of the unit, Katz says it was created to "bring local television stations into the national marketplace for unwired business. The new division pools best practices to reduce redundancies and eliminate time-consuming order processes for all three Katz TV Group companies: Continental Television Sales, Eagle Television Sales and Millennium Sales & Marketing."
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