Denmark's Trustpilot Builds Etailer Rating Platform
The Danish firm has been building a platform for consumers to review independent online retailers. Now it wants to break America. But does Trustpilot need to work hard on improving its own visibility, or just syndicate its reviews to Google? But, as it tries to unlock the large US market, the outfit may nevertheless still face challenges at home. Despite operating in the UK, France, Germany, Netherlands and Italy, it is far from well known.