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Katz Launches "Ad Sales Ops" Unit For Television Stations

Dec 13, 2012, 9:29 AM
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Taking a page out of the online ad sales industry, and signaling that TV advertising sales processing may be growing equally as complicated, Katz Television Group announced the formation of a new "Ad Sales Operations" unit. Led by industry vet Michael Lawless, who serves as vice president-director of the unit, the unit will "bring local television stations into the national marketplace for unwired business. The new division pools best practices to reduce redundancies and eliminate time-consuming order processes for all three Katz TV Group companies:  Continental Television Sales, Eagle Television Sales and Millennium Sales & Marketing."

 

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