Email Marketing is Top Area of Marketing Investment in 2013

MarketWatch, Wednesday, December 12, 2012 4:25 PM
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A survey on 2013 Marketing Trends by StrongMail finds that 89% of businesses plan to increase or maintain their marketing spend in 2013. Leading the list of planned increases is email marketing (56%), social media (52%), mobile (43%) and search (40%). 65% plan to increase email with social media in 2013, while 46% plan to increase spending on email programs designed to grow social media. 

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