Around the Net
More Emails Being Opened On Mobiles Than Through Browser-Based Webmail
- Marketing Charts, Wednesday, December 12, 2012 4:35 PM
New data released this week by Return Path reveals that 38% of email opens in the US occur on a mobile device. 31% are opened on a desktop client like Microsoft Outlook, while another 31% are opened in web-based email applications like Gmail and Hotmail. 85% of the mobile opens occurred on Apple devices.
