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Urban Outfitter Catalogue Gets Risque

Urban Outfitters' 2012 Christmas holiday catalog is full of naughtiness, including a $16 "It was f---ing awesome" photo album and a block candle that boldly spells out the f-word in wax. There's even an $18 "Let's f---ing reminisce" book. Besides online critique, the company is also getting kudos from brand and marketing gurus. "It's brilliant, explosive, short-term marketing that generates buzz," says Marian Salzman, a national trend-spotter and CEO of Havas PR. "It's the right voice for the teen market."

Read the whole story at USA Today »

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