YouTube's Most Viewed Ads Of 2012: Nike, Pepsi, VW Top List
Adweek, Thursday, December 13, 2012 1:12 PM
Spots from Nike, Pepsi and Volkswagen respectively headed the list of the 20 most-watched commercials on YouTube this year. Other trends: Automotive was the category that did the best, with almost half the spots car ads, also mostly from the Super Bowl. Winning commercials showed "a wide range of styles and themes—from comedies to dramas to mini documentaries and music videos—in varying lengths, from just 15 seconds up to five minutes," writes Tim Nudd. "Also remarkable is the staying power of many of these spots, which continue to rack up impressive daily views many months after their release."
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