News Brief

Hyundai Ties Up Three-Year Sirius Deal

Hyundai Motor America and Sirius XM Radio have inked an agreement that extends SiriusXM's relationship with Hyundai for three years, including a provision for further extension through August of 2017.

As part of the deal, all Hyundai customers will receive a 3-month SiriusXM subscription with the purchase of any new Hyundai vehicle with a factory-equipped satellite radio, per the companies.

"Hyundai created significant customer and dealer satisfaction by making satellite radio standard across its vehicle lineup," said Steve Cook, Group Vice President and General Manager, Automotive Division, SiriusXM. 

 
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