News Brief

Sincerely Offers Freebie; Saves Shoppers One Hour

Sincerely.com is offering consumers the chance to send a free Ink Card, using a special promotional code. (While the app is free, sending each card usually costs $1.99.)

The company, also the creator of Postagram and Popbooth, says its Ink Card app lets well-wishers send personalized greeting cards via snailmail, mobile phone or tablet. The company says it also researched the timesaving value of its app, and found that the typical consumer saved a full 60 minutes by using Ink. (It used Exec and TaskRabbit, two errand services, to check its math, which was based on buying five greeting cards at a drugstore, writing them, addressing them and then mailing them at a post office.)

Tags: apps, holiday
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