Online Retailer Uses Content Marketing and Social Media to Identify Best Content for Email

Online electronics retailer ZAGG relies heavily on its blog content to attract an audience, posting 25-35 times per week on a variety of topics. The company tests each blog post on its audience of 30K Twitter followers, selecting only those with the most retweets and replies to roll out to its 200K Facebook fans. Only the posts that receive a high number of likes, comments and shares on Facebook qualify for inclusion in the company's emails. 

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Tags: email
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