Online Retailer Uses Content Marketing and Social Media to Identify Best Content for Email

Online electronics retailer ZAGG relies heavily on its blog content to attract an audience, posting 25-35 times per week on a variety of topics. The company tests each blog post on its audience of 30K Twitter followers, selecting only those with the most retweets and replies to roll out to its 200K Facebook fans. Only the posts that receive a high number of likes, comments and shares on Facebook qualify for inclusion in the company's emails. 

Read the whole story at MarketingSherpa »
Tags: email
Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.