iOS 6 Represents 66% of All iPhone Email Opens
Return Path Blog, Thursday, December 13, 2012 4:15 PM
Return Path reports that consumer adoption of iOS 6 has been startlingly quick, with 2/3 of all iPhone opens occuring on the new operating system a month after its launch. The company also reports that iPod Touch email opens have declined steadily over the past year. iPad email opens have leveled off, though the company believes that may be consumer anticipation of the iPad Mini and expects the percentage of opens on the iPad to increase again after the holidays.
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