Apple Dominates Tablet Purchase Intent
It’s good to be Apple. According to new research from Parks Associates, consumers prefer the originator of the tablet craze over competitors by an almost two-to-one margin.
According to the research, 44% of tablet shoppers said they were planning to purchase an iPad 2, compared with 24% opting for a Kindle Fire, and 21% for a Microsoft Surface. Google’s Nexus came in last with 12%.
According to the company, 33% of broadband households in the U.S. have at least one tablet, up from 15% last year. Parks Associates forecasts penetration to reach 66% of broadband households by 2013.