The Social Web Key To Marketing Music Artists

Marketing Week , Friday, December 14, 2012 8 AM
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Recording artists often need an online profile to get DJs interested. YouTube, mobile phones and TV ads help labels get songs out there. But artists doing it all themselves, via their own website, and music on their own labels and via YouTube and other platforms is the new paradigm. By using videos, they are getting a direct audience reaction to their music. Marketing and A&R (artists and repertoire) executives are using the internet as small, digital, live music venues.

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