Why Investments In Hispanic TV May Not Pay Off

While "entertaining America’s Hispanics has become a big business," with major media companies like News Corp. joining up and the number of Hispanic-targeted networks rising from 14 to around 100 in 10 years, there are several reasons why these investments  may not pay off, according to The Economist. For example: "Most of the Hispanic population’s recent growth has come from births, not immigration. As they grow up, second- and third-generation Hispanics may want to watch ABC, instead of 'Abismo de Pasión.'"

Read the whole story at The Economist »
Tags: hispanics, tv
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