Only 36% of Marketers Manage Brand Experience Across All Channels

According to the Forrester Research "Benchmark Your Brand-Building Capabilities" report, only 36% of marketers responded that they are consistently managing their brand experience across all customer touch points.  The study also found 91% believe a clear understanding of the customer is extremely or very important for effective brand building.

Read the whole story at BtoBonline.com »
Tags: email
Recommend (1)