Only 36% of Marketers Manage Brand Experience Across All Channels
BtoBonline.com, Friday, December 14, 2012 3:25 PM
According to the Forrester Research "Benchmark Your Brand-Building Capabilities" report, only 36% of marketers responded that they are consistently managing their brand experience across all customer touch points. The study also found 91% believe a clear understanding of the customer is extremely or very important for effective brand building.
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