Interactive Enhanced TV: The Richards Group, GameStop, Assassin's Creed 3
A partnership with Microsoft to create an Assassin's Creed 3 branded destination experience on the Xbox 360 console allowed GameStop to reach gamers through a TV-console experience. Gamers accessed behind the scenes content, game trailers and additional game levels. The campaign generated one of the highest click-through rates and engagement levels seen by the agency. It delivered more than 2.5 million impressions. Of those users, 74.2% completed watching the video and 5,710 searched for the nearest GameStop store.