Digitas worked with Virgin Mobile to create a partnership between Virgin and Buzzfeed. By listening to social conversations, the brand created original content that it supported across Buzzfeed and its partner sites. The partnership delivered over 5.2 million Virgin Mobile content views. One post, “11 Things On One Wants to See You Instagram,” delivered over 650 thousand views. As a result of the campaign, there was a 100 percent lift in perception that Virgin understands technology and culture.