Online Media: Branding: Starcom MediaVest Group, Samsung / Digital Cameras, Caught on Samsung
The Starcom MediaVest team looked to the animated GIF to show the world what Samsung’s cutting edge technology could do for digital cameras through the
creation of “Caught on Samsung”; the first-ever daily global blog used to capture chic street style in Paris, London, New York and Rome. All pictures were stitched together to create
animated GIFs and shared with fashion websites through a partnership with Conde Nast’s publications including GQ, Details, Glamour, Lucky, Style, Vanity Fair and W. They could also be easily
shared by anyone. Additionally, the site featured a tool for users to create animated GIFs of their own.
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