Branded Entertainment: OMD, REI, REI Multisport Campaign
Choose Your Own Adventure video series relied on sequential messaging and multiple story lines to reach the target audience the company characterizes as multitasking media junkie adults ages 25 to 44 who enjoy the outdoors. Five mini stories delivered in pieces told tales of hiking, biking and stand-up paddle board adventures. The viewer had to finish one before moving on to the next. The full story viewed more than 4 million times averaged a video completion rate of 98.8%.