Louisville, Marketing's Senior Center

Advertising Age , Monday, December 17, 2012 8 AM
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Businesses are making Louisville, Ky., a laboratory for marketing to the over-65 set. An  "experience center," at 18,000 square feet, is scheduled to open there next year. It will be a place where startups and other companies can demonstrate and test new products for seniors. InnovateLTC is the organization behind this project. The idea is that the center, kind of a mall for seniors' products, will draw consumers and industry leaders from across the country.

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