• Yahoo Advertising Blog, Monday, December 17, 2012 11:08 AM

Yahoo has introduced cost-per-lead search ads that allow marketers to add contact forms to listing in search results, which should increase engagement and encourage consumers to provide more information about themselves like email addresses, according to the company. Cost-Per-Lead for Search Ads tested with the Match.com dating site, for example, opens a new tab automatically from search results, so the site visitor can fill out their online dating profile once a user submits the information and receives a thank you message. Google has tested and run something similar.

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