Nielsen, Twitter, Team Up For New Rating

Advertising Age, Monday, December 17, 2012 2:59 PM
  • Comment
  • Recommend
Subscribe to Around the Net In Media

Twitter and Nielsen have partnered to create  a "'Nielsen Twitter TV Rating' that will measure the total audience for social TV activity on Twitter, including both people who comment and people who are exposed to their comments," writes Nat Ives. This metric will "act as a complement and companion to the Nielsen TV rating," helping to measure audience engagement with TV programming, according to Chloe Sladden, VP-media at Twitter.

Read the whole story at Advertising Age »

Be the first to comment on "Nielsen, Twitter, Team Up For New Rating"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Media Articles

>> Around the Net In Media Archives