RueLaLa Replaces Daily Sale Email with Appeal to Honor Sandy Hook Victims

ZlataThoughts, Monday, December 17, 2012 4:20 PM
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Daily deal retailer Rue La La has halted its daily sales for a day, replacing its usual email to customers with an appeal to honor the Sandy Hook Elementary School victims. The email creative simply lists all of the victims by first name only and exchanges the usual call-to-action with a plea to donate to the United Way of Western Connecticut. 

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