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Chrysler Toying With New Minivan

Chrysler is testing the waters to see which of four minivan concepts will best resonate with consumers – a critical challenge if the maker hopes to retain its lead in the segment. Chrysler invented the vehicle 30 years ago, but foreign brands like Toyota and Honda are grabbing share. The Detroit maker has seen its lead steadily erode in recent years and has been forced to sharply reduce production capacity and the number of individual minivan models it offers. 

Read the whole story at Detroit Bureau »

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