Starbucks UK Campaign Is Social Media Flameout

Consumerist, Wednesday, December 19, 2012 8 AM
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Starbucks UK asked people on Twitter to use the #spreadthecheer hashtag and have their holiday messages displayed on a big public video screen. They, like other brands, didn't realize that people might flog the brand, which has been in the news there for controversial tax breaks. What they got on that big public screen were tweets like  “Hey #Starbucks, PAY YOUR F—ING TAX #spreadthecheer,” or “#spreadthecheer Tax Dodging MoFo’s.” Oops.

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