Aegis Amps Up New Investment Arm, Launches 'Amplifi'
Aegis Group restructured its senior media management team, creating a new “network brand board,” and also unveiled a new unit that will consolidate all of its online display media buying under a new centralized unit dubbed Amplifi. John Murray, who has been president of Aegis’ Digital Action Group and existing agency trading desk AMNET, was named president of Amplifi, as well as a member of the new network board.
“Amplifi will bring a consistent and global approach to paid for display media investment across all screens - TV, PC, laptop, mobile and tablet. Centred around trading, data management, media partnerships and real-time bidding, Amplifi’s goal is simple; to re-invent the supply side of media for the benefit of all stakeholders.”
Other members of the network board, which will be chaired by Aegis CEO Global Brands Nigel Sharrocks, nclude:
- Doug Ray, President of Carat North America is appointed President, Carat Global, in addition to remaining as President of Carat North America;
- Thomas Le Thierry, Director of Projects EMEA is appointed President, Vizeum Global;
- Rob Murray, CEO iProspect US is appointed President, iProspect Global;
- Sue Frogley, Chief Commercial Officer, Global Clients is appointed President, Commercial Operations