Aegis Amps Up New Investment Arm, Launches 'Amplifi'

Aegis Group restructured its senior media management team, creating a new “network brand board,” and also unveiled a new unit that will consolidate all of its online display media buying under a new centralized unit dubbed Amplifi. John Murray, who has been president of Aegis’ Digital Action Group and existing agency trading desk AMNET, was named president of Amplifi, as well as a member of the new network board.

Details of Amplifi could not be discerned at presstime, but Aegis describes it as “the investment arm of Aegis,” and said it was “designed for today’s era of convergence,” adding:

“Amplifi will bring a consistent and global approach to paid for display media investment across all screens  - TV, PC, laptop, mobile and tablet. Centred around trading, data management, media partnerships and real-time bidding, Amplifi’s goal is simple; to re-invent the supply side of media for the benefit of all stakeholders.”

Other members of the network board, which will be chaired by Aegis CEO Global Brands Nigel Sharrocks, nclude:
  • Doug Ray, President of Carat North America is appointed President, Carat Global, in addition to remaining as President of Carat North America;
  • Thomas Le Thierry,  Director of Projects EMEA is appointed President, Vizeum Global;
  • Rob Murray, CEO iProspect US is appointed President, iProspect Global;
  • Sue Frogley, Chief Commercial Officer, Global Clients is appointed President, Commercial Operations
As part of the reorganization, Aegis out-of-home media services network Posterscope, and digital agency network Isobar, will remain under the current leadership of Global CEOs Annie Rickard and Mark Cranmer respectively.  Both are members of Aegis Group’s Global Executive as well as members of the newly formed Network Brand Board.
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