JetBlue has signed on as the official domestic carrier for the Barclays Center in Brooklyn. JetBlue is the big dog at JFK, and the partnership launches there Dec. 20 at post-security at Terminal 5, with a branded SportPros court where ticketed customers can shoot hoops for prizes like a flight giveaway and Nets game tickets. The Brooklyn Nets dance team, Brooklynettes, will be dancing there.
Each Thursday during the month of January, 2013, Barclays will host a “Bound for Brooklyn” sweepstakes, presented by JetBlue. Paople can go to Barclays Center’s Facebook page at facebook.com/barclayscenter and enter for the chance to win a pair of round-trip JetBlue tickets to or from New York, plus a pair of tickets to an event at Barclays Center. JetBlue gets digital street-to-seat signage for all events, courtside television-visible signage and baseline signage during Brooklyn Nets home games, and arena activation rights.