MediaPost Search Summit Recap From An Insider

The Yieldbot Blog, Thursday, December 20, 2012 11:07 AM
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Chris Green tells us about his experience at the MediaPost Search Insider Summit, including interesting trends such as creative content and formats in search engine results, along with new platforms that could spur industry growth, such as visual and audio search from Google and Microsoft. While a Microsoft Xbox exec talked about turning the console into an entertainment center, the Google exec told attendees the company is experimenting with in-car systems similar to Apple Siri. And while Green said the Summit provides a lot of excellent content, one thing he noticed missing was a lack of publisher participation. (Note to publishers: Join us at the next Summit in April/May 2013.)

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