Around the Net
Oracle Acquires Eloqua for $871 Million
- Business 2 Community, Thursday, December 20, 2012 2:53 PM
Oracle has announced today that it is acquiring email and marketing automation company Eloqua for $871 million dollars, intending to make the Eloqua platform the centerpiece of its marketing cloud offering. The move strengthens the company's ability to integrate and act on Big Data in marketing campaigns.
