News Brief

RPA Gives To United Way

Dec 21, 2012, 9:00 PM
  • Comment
  • Recommend
Subscribe to Marketing Daily

This season, Los Angeles advertising agency RPA has raised more than $92,000 for United Way for the I Have a Dream Foundation. The agency ran an online auction called RPA Bay and a 6th annual RPA hosted live auction with proceeds going to the I Have a Dream Foundation. They could also take part in a “Pay It Forward” program.

Co-founder Gerry Rubin chose United Way and began the relationship in 1986. The agency says that because United Way has an array of different charities that aim to help hunger, poverty, or education, Rubin was attracted to the idea of giving Associates the option to choose where they wanted to donate. 


Be the first to comment on "RPA Gives To United Way"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives