SEO: Bad Habits Marketers Must Drop
Greg Habermann takes us through 10 old SEO methods that marketers should avoid. The list begins with simple things like exchanging the task of "going after easy links" for building relationships with bloggers and writing guest posts that add value to a site. Marketers should also stop distributing press releases that do not include news, and ignoring social signals that can provide benefits. One of the major changes that marketers will need to make is a focus on engines other than Google. Marketers don't put their retirement plans in one stock, so why put the entire company's search budget in Google?