Santa Claus Has Email Sender Score of 98 and 100% Read-Before-Delete Rate
Return Path Blog, Wednesday, December 26, 2012 3:31 PM
An analysis of the email marketing performance of SantaClaus.com by Return Path has found that Saint Nick's digital marketing elves follow email best practices by properly authenticating emails and keeping Santa's Sender Score quite high, from 87 to 98 while sending high volumes of email. Santa also enjoys enviable engagement, with fully 100% of his emails read before being deleted.
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