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Ad Age: New Year's Eve Tops Super Sunday As Times Square Billboards Surpass Super Bowl Ad Rates

Dec 27, 2012, 8:26 AM
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With the cost of a billboard in New York's Time Square reaping as much as $4 million, the pricey outdoor media buy isn't just the most expensive in out-of-home media, it's actually more than advertisers will be paying for this year's Super Bowl, reports Ad Age.

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