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Boston Papers Launch Radio Stations

Dec 31, 2012, 2:16 PM
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Two of Boston’s best-known newspaper entities -- The Boston Globe and The Phoenix Media/Communications Group -- have launched online radio stations this year, broadcasting alternative music and featuring well-known local DJs, reports NetNewsCheck. Digital radio is unlikely a big moneymaker, said Gordon Borrell, CEO of Borrell Associates --  but audio platforms do boost online brands and create buzz among younger readers. Borrell estimates that local advertisers in the Boston DMA will spend about $424 million online this year. About $5 million of that -- about 1.2% -- will be tied to digital audio products.

1 comment on "Boston Papers Launch Radio Stations".

  1. Walter Sabo from SABO media
    commented on: January 3, 2013 at 11:01 a.m.
    If the newspaper editorial folks leave the radio programming people completely alone to do their job it has marketing potential. I have personally suffered through this alchemy in the past and newspaper editorial people assume they have superior skills and taste! They are obsessed with NPR. They are shocked to learn that their comics are the most read section and that their paper runs ads. It would be equally ill advised for radio programmers to pull together a newspaper every day. Remember that whole Herald-Traveler trouble.

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