Out To Launch

GoogleAh, the New Year’s resolution. It could be something major, like letting go of the past or accepting that the one you love doesn’t love you back. Or it could be something fun, like trying crazy foods or skydiving. Top on most people’s list, though, is to lose weight and get in shape. And so begins a TV spot for Google Play. A motivated user begins a body transformation by creating an ideal workout mix that includes the theme from “Rocky” and Salt-N-Pepa’s “Push It.” The next step is sharing said goal with all Google+ friends, watch motivational movies like “Chariots of Fire” and “Run Fat Boy Run,” and download workout apps. The only things left to download are healthy recipes. And this is where our user falls off the wagon and downloads anything and everything related to cookies. Turns out, our user trying to start 2013 on a healthy note is Cookie Monster, whose resolution will start a day late. Watch “New Me” here, created by Mullen SF and Google.

KelloggsKellogg’s launched a global TV spot called “Defined by a Number.” In it, we begin with a newborn baby given a number on a scale before a name. As kids, we’re given weight and height numbers -- and as adults, we define ourselves by the number staring back at is from the scale. Rather than focus on a number, women should focus on more important things like pride, confidence and self-esteem. The ad, running in the U.S., U.K., Ireland and Mexico, is part of the brand’s ongoing “What Will You Gain When You Lose” campaign. See the ad here, created by Leo Burnett Chicago.

QuakerClimb every mountain, regardless of size. The Quaker Oats Company launched “Quaker Up” to both illustrate how oatmeal provides important nutrients and to turn the word Quaker into a verb. (Of course, Google feels the exact opposite about its name being used as a verb!) The debut ad, “Hill,” begins with a boy with big dreams and a hearty breakfast appetite. After he eats his oatmeal, he sets off on a journey to bike the highest mountain in town. He successfully makes it, running to the snow-covered mountaintop and raising his hands, ala Rocky Balboa. In reality, the kid biked to the top of a hill in his town and jumps for joy atop a picnic bench. See it here, created by Energy BBDO Chicago.

SamsungSamsung Electronics has reteamed with James Franco to promote its GALAXY Camera. Users follow Franco around his house party as he takes perfect pictures. The camera is equipped with WiFi, allowing Franco to easily post pictures to Facebook and email photos to friends. In addition, Franco can also edit photos from the camera and upload pictures to the cloud, in case the camera is lost or damaged. Watch it here, created by SXM.

 

KathyGriffinTo promote the second season of her talk show on Bravo, Kathy Griffin pokes fun at her “Suddenly Susan” co-star Brooke Shields with a Griffin-esque take on Shields’ Calvin Klein ad of the 1980s. In “Underwear,” Griffin tells viewers that the only thing that comes between her and her couch are famous celebrities, dishing dirt. The spot ends with Griffin’s jeans wishing she wore underwear. Watch it here, created by Stun Creative.

 

GEGE is creating machines so technologically advanced that other machines are taking note and wanting a look. Various machines, my favorite being K.I.T.T. from “Knight Rider,” are on an unknown journey by foot, bus, plane, escalator and subway. Their destination is GE headquarters, where “brilliant machines are transforming the way we work.” See it here, created by BBDO New York.

 

JimmyJohnsRandom iPhone App of the week: Evolution Bureau launched the Jimmy John’s Sandwich Cannon that allows users to launch Jimmy John’s sandwiches at unsuspecting targets like your friends and co-workers. The app lets players shoot Jimmy John’s sandwiches, ninjas, dollar bills or kittens on to a live target, via camera, or a picture in your photo album. Players can also record and share a video of the explosion on Facebook, Twitter, or email. The app is available for free in the App Store.

 

Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Tacos, Winks, Emoji And More From American Greetings Via Mullen

    Apparently America has been clamoring for a taco emoji and finally a brand has stepped up and delivered. JustWink by American Greetings, with help from its agency Mullen, has created a socially-shareable taco emoji called Wink! It will be  available on the Apple Watch today as part of the justWink ...
  • NEW! "Style By Method" From Essence

    Method, the eco-friendly fabric and personal care products company, has launched “Style by Method” a brand campaign from the marketer’s digital AOR, Essence. The campaign promotes the brand’s new 4x Concentrated Laundry Detergent. It features original content to highlight how women can maximize, care for and style their wardrobe and ...
  • NEW! Victoria Secret Angel Ambrosio Is The New Face of Dafiti

    Dafiti, the big Latin America online fashion retailer, has launched its own fashion collection, the Dafiti Collection, and has signed Brazilian models Alessandra Ambrosio and Marlon Teixera to “embody the style of the brand.” Ambrosio is also one of Victoria Secret’s “angel” models and currently ranked 8th on the Forbes ...
  • NEW! See Things Better-True North's New Adlens Spot

    New York-based ad agency True North Inc. has launched its first TV spot in Mexico for client Adlens, marketers of adjustable focus eyewear. To enhance authenticity, the agency shot the ad in Monterrey, Mexico, casting locals (most with no acting experience), and working without a script. The agency tapped Aurora ...
  • NEW! DC To Winter Weary New Yorkers: Come Visit!

    Last year, Washington DC estimated that it had 19.3 million tourists and the region is hoping for even more this year, particularly during the spring. In order to encourage visitors, Destination DC, the lead tourism marketing organization for the nation’s capital, teamed with ad agency Fuseideas to introduce "Spring in ...
  • NEW! O&M, Tiffany 'New York Minute' Spot

    Ogilvy & Mather has created a new spot for Tiffany, “New York Minute,” that promotes a new watch while celebrating New York’s reputation for being an if-you-can-make-it-here-you-can-make-it-anywhere kind of place. The ad celebrates history, as over 150 years ago the founder of the historic jewelry brand, Charles Tiffany placed one of ...
  • NEW! HBO's 'Entourgage' Meets 'Star Wars' In New Send-Up From The 'Toasty' Minds At Quiznos

    Quiznos has released its latest Toasty.TV Original Parody called ‘Startourage’ a spoof of both HBO’s Entourage series and the Star Wars film franchise. In this latest piece of branded content from the fast food chain, the lusty lads from Entourage, led by actor Vince are making a Star Wars film. ...
  • NEW! Target And Chandelier Launch 'Life is a Party' Campaign

    Target's largest designer collaboration to date with Lilly Pulitzer launches April 19 and to celebrate the partnership, Target and its agency Chandelier are introducing a marketing campaign that depicts a party in honor of Lilly Pulitzer’s festive spirit and manifesto: “Life is a Party.” Creative agency Chandelier concepted and developed the integrated ...
  • NEW! Saucony's New 'Seeker' Campaign From Mechanica

    What do an astronomer, a chef and a former pro soccer player have in common? They’re the seekers and runners featured in Seeker, Saucony’s newest global brand campaign, developed by ad shop Mechanica. The new multimedia campaign posits that “you can’t find your strong if you’re not looking for it.” The campaign, ...
  • NEW! TrueCar Launches Social Campaign Tied To "True Love" TV Spot

    TrueCar, the car buying service that bills itself as "the negotiation-free car buying and selling mobile marketplace," with the help of ad agency Tiny Rebellion has launched a new social campaign, to “thank” the furry friends that starred in their latest TV spot, True Love , featuring Owen Wilson as the voice ...
>> Out to Launch Archives