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Sun Shines On 'Most Depressing' Time Of Year

  • The Drum, Thursday, January 3, 2013 3:08 PM

The Sun has launched a multichannel campaign featuring multiple prize giveaways aimed at raising people’s spirits during what it deems “the most depressing” month of the year. The Big Smile Giveaway includes TV spots, digital outdoor, press ads, and direct marketing, online, mobile and social media activity. The newspaper will be giving away prizes including holidays priced from £9.50, family days out at top UK attractions, money off shopping, cinema tickets, two free tickets to Alton Towers in March.

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