Around the Net

70% of Email Marketers Not Personalizing Messages

70% of email marketers are not personalizing their messages with subscribers' names, locations, birthdays or other collected attributes, according to a new study by Experian CheetahMail. The report also finds out that Pinterest promotion lags other social networks, with only 32% of marketers promoting the social network in their emails. 98% and 91% promote their presence on Facebook and Twitter respectively. 

Read the whole story at Internet Retailer »

Next story loading loading..