Israel's Matomy Continues U.S. Expansion, Acquires MediaWhiz
Tel Aviv-based Matomy Media Group has acquired New York-based MediaWhiz, marking the second recent investment by the Israeli digital advertising shop in the U.S. The deal follows Matomy’s
2011 investment in Adperio. Terms were not disclosed, but investment bank Q Advisors managed the transaction.
As part of the acquisition, Hakan Lindskog, former CEO of Neverblue, has been named CEO of MediaWhiz.